Chinese drinkers consume 20 percent of the world's alcohol products, drinking $59.5 billion worth of alcoholic beverages in 2006, Bloomberg reported Aug. 9.Beer is the most popular drink in China, but liquor -- while only accounting for 9.8 percent of alcohol consumed -- represents 43 percent of the sales value. Many Chinese still drink traditional "baijiu" liquor, but rising affluence is expected to expand the market for more sophisticated tipples. Currently, foreign brands account for about 10 percent of liquor sales in China.
August 10, 2007
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