Measurement of direct ethanol metabolites suggests higher rate of alcohol use among pregnant women than found with the AUDIT...

In all, our sample identified 25% of
subjects as possible alcohol consumers.
Of those with positive biomarkers, 3 had
acknowledged any alcohol use in the
AUDIT questionnaire, although at very
low levels. Furthermore, of the 7 subjects
in the current study whose EtG or FAEE
levels in hair that were highly suspicious
for heavy drinking, only 1 had admitted
to ongoing alcohol consumption in the
AUDIT questionnaire. Clearly, subjects
may underestimate their alcohol useand/or
be unwilling to disclose their
drinking habits during pregnancy. Although
negative results for direct ethanol
metabolites are not considered proof
of abstinence, we argue that when positive,
they provide strong evidence for
moderate or excessive drinking.

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Warning labels on alcoholic drinks soon law

IN less than four months‘ time all alcoholic drinks will come with a warning label.
Anti-alcohol lobby groups are happy about the move, but industry insiders fear it is just the tip of the iceberg in the government‘s fast-tightening grip on the multi-billion rand industry.
As with the tobacco industry – which first was forced by law to put warning labels on all cigarette packets, followed by a ban on advertising – the alcohol industry is scrambling to prepare itself for a marketing blackout which they believe is only “a matter of time”.
Already major retailers have started receiving liquor supplies with the warning labels which read: “Alcohol reduces driving ability – don‘t drink and drive” and “Drinking during pregnancy can be harmful to your unborn baby”.
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