IN less than four months‘ time all alcoholic drinks will come with a warning label.Anti-alcohol lobby groups are happy about the move, but industry insiders fear it is just the tip of the iceberg in the government‘s fast-tightening grip on the multi-billion rand industry.
As with the tobacco industry – which first was forced by law to put warning labels on all cigarette packets, followed by a ban on advertising – the alcohol industry is scrambling to prepare itself for a marketing blackout which they believe is only “a matter of time”.
Already major retailers have started receiving liquor supplies with the warning labels which read: “Alcohol reduces driving ability – don‘t drink and drive” and “Drinking during pregnancy can be harmful to your unborn baby”.
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